Per Ardua
  • Home
  • The Difference
  • Team
  • News
  • Diversity
  • Gallery
  • Contact us
  • Pantheon

The battlefields of Waterloo – A lesson in business strategy from the world of military strategy

April 2014 saw the Per Ardua team whisked out of the country for our annual BASH (Bosses’ Annual Secret Happening). A secret until a matter of days before, we were presented with Eurostar tickets and a fairly comprehensive list of suggested reading! The destination, the Battlefields of Waterloo in Belgium.
Graeme Cooper runs “Corporate Battlefields” and was our knowledgeable guide around the key sites and battlefields where Wellington defeated Napoleon. We aimed to develop our leadership skills through gaining insight into the decisions made on the battlefield, of course finding time to eat, drink and be merry – and get thoroughly soaked in the April showers too!
We discussed putting into practice ‘Mission Command’ – empowering active leadership at all levels, not just from the top, and creating an environment for leadership and initiative to flourish. This style fitted well with Per Ardua’s collegiate , non-hierachical and transparent culture.
p1020497-1024x768
dsc04370
dsc04361
dsc04408
A quick spot of traditional fare in a local village, and we were on our way again.
dsc04403
A visit to the battlefields tested our decision making skills as a team when under pressure. There was camaraderie a plenty in the face of driving rain.
dsc04402
dsc04381
We finished the trip with dinner and even Napoleon made an appearance. Thanks to Graeme for a thoroughly enjoyable trip.
  • Bosses’s Bash 2017
  • The London Marathon 2016
  • The London Marathon 2015
  • On board the HMS Belfast – Per Ardua Associates Strategy Day
  • The 2012 North Pole Expedition
  • Kilimanjaro 2010 expedition – Sponsored by Per Ardua for The Samaritans
  • The London Marathon 2015
  • Insurance Non-Executive Director Forum
  • The Churchill War Rooms
  • Monte Carlo Rendez-Vous over the years
  • The Battlefields of Waterloo
  • Christmas 2013
  • Per Ardua’s Fifth Birthday
Per Ardua’s Fifth Birthday Monte Carlo Rendez-Vous over the years

Contact

Per Ardua Associates Ltd
Level 14
Tower 42
25 Old Broad Street
London
EC2N 1HQ

+44 (0) 20 7856 5000

Certified

Newsroom

  • Equality in Business
    June 9, 2020
  • قيامة عثمانInternational Women’s Day 2020
    March 9, 2020

Latest Tweets

  • On Wednesday, 4th November, Alex Langridge, will be Chairing a debate for the Insurtech Lounge on the topic of: ‘De… https://t.co/hlHk3LquO7
    3 months ago
→ Follow me

Proud to Support

samaritans CaringForCourage
©Per Ardua Associates 2016

Designed by Harrisment Design & Branding.
Website developed by CME.Digital

Per Ardua Associates Limited Company No: 06527515 Registered Office: Alexandra House, St. Johns Street, Salisbury, Wiltshire, SP1 2SB
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Close Notice Reject Our Privacy Policy
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.